Ferrari Roma 2020 Rendering Tutorial in 3ds Max with Corona Renderer – Complete Shading, Texturing & Visualization Guide

When it comes to luxury sports cars, the Ferrari Roma stands out as a perfect blend of elegance, performance, and timeless Italian design. At 88Cars3D, we’ve dedicated this tutorial to showing you how to bring such a masterpiece into the world of 3D visualization. Using 3ds Max and Corona Renderer, this step-by-step guide takes you through the complete workflow of shading, texturing, and rendering the Ferrari Roma 2020, helping you create renders that look as though they belong in a showroom catalog or a cinematic commercial.

This is more than just another car rendering tutorial. It’s an in-depth breakdown that combines technical mastery with artistic creativity, designed for 3D artists, automotive designers, and visualization enthusiasts who want to achieve professional-quality automotive CGI.


Why the Ferrari Roma 2020?

The Ferrari Roma is often described as one of the most refined modern Ferraris. Its aerodynamic lines, sculpted curves, and sophisticated proportions make it a perfect subject for practicing advanced shading and rendering techniques. Unlike extreme hypercars with aggressive styling, the Roma is all about subtle elegance paired with sharp detailing—a challenge for any 3D artist looking to replicate its design language in CGI.

From the smooth metallic body panels to the delicate detailing of the headlights, and from the luxury interior materials to the precision of the wheels and rims, every part of this car offers an opportunity to push your 3D rendering skills further.


What You’ll Learn in This Tutorial

This rendering breakdown of the Ferrari Roma 2020 focuses on three main pillars of automotive visualization: shading, texturing, and rendering.

1. Scene Setup in 3ds Max

  • Importing and preparing the Ferrari Roma 3D model.
  • Setting up scene units and scale for accurate rendering.
  • Organizing layers for efficient workflow.

2. Shading & Material Creation

  • Building a multi-layer car paint shader with base coat, clear coat, and subtle flake effects.
  • Crafting chrome and brushed metal trims to highlight Ferrari’s iconic styling.
  • Developing realistic glass shaders for headlights, taillights, and windshield reflections.
  • Creating rubber materials for tires with detailed sidewall texturing.
  • Interior shading: leather, plastics, stitching, and dashboard controls.

3. Texturing Workflow

  • Using PBR (Physically Based Rendering) textures for precision and authenticity.
  • Applying correct UV mapping for seamless textures on complex car geometry.
  • Enhancing details such as headlight lenses, Ferrari badge, and rim finishes.

4. Lighting with Corona Renderer

  • Setting up a studio-style lighting environment for clean reflections.
  • Using HDRI lighting for natural light simulations.
  • Fine-tuning Corona’s LightMix feature to experiment with multiple lighting moods.

5. Camera Composition & Rendering

  • Choosing cinematic camera angles to emphasize proportions and styling.
  • Adjusting focal length for dynamic perspectives.
  • Corona Renderer settings for high-resolution, photorealistic output.
  • Optimizing render times without sacrificing detail.

6. Post-Processing & Final Touches

  • Exporting raw renders to Adobe Photoshop for subtle corrections.
  • Color grading and contrast adjustments for a cinematic finish.
  • Sharpening and enhancing reflections to maximize visual appeal.

Applications of This Workflow

The techniques you’ll learn in this tutorial are not limited to the Ferrari Roma. They can be applied to any sports car, luxury SUV, or concept vehicle you wish to render.

  • Automotive Commercials & Ad Campaigns – Bring vehicles to life for marketing visuals.
  • Virtual Showrooms – Perfect for car brands wanting to display models online.
  • Game Development – Create optimized, game-ready car assets.
  • AR/VR Experiences – Deliver immersive vehicle visualizations for modern platforms.
  • Cinematic Projects – Use professional lighting and camera setups for film-quality results.

Why This Tutorial Stands Out

Many car rendering tutorials only scratch the surface, but this Ferrari Roma breakdown dives deep into the craft of material creation, lighting balance, and presentation techniques. You’ll gain insights into:

  • How to balance reflections and highlights for glossy car paint.
  • The importance of subtle imperfections in shaders for realism.
  • Using camera choices to communicate design intent.
  • Building a rendering pipeline that’s adaptable for client projects and portfolios.

Tools & Software Used

  • Autodesk 3ds Max – For modeling, scene setup, and material assignment.
  • Corona Renderer – For lighting, rendering, and realistic material response.
  • Adobe Photoshop – For post-processing, color grading, and final touch-ups.
  • HDRI Maps – For natural reflections and environmental realism.

File Formats Available for the Ferrari Roma 2020 3D Model

  • .blend – Blender native format for direct workflow integration.
  • .fbx – Widely used format for multiple platforms and engines.
  • .obj – Universal 3D format for import/export across software.
  • .c4d – Cinema 4D project file for C4D users.
  • .max – 3ds Max file for complete scene setup.
  • .stl – Perfect for 3D printing applications.
  • .gltf/.glb – Lightweight formats for AR/VR and web-based visualization.
  • .ply – Polygon file format for precision geometry and point cloud data.

Final Thoughts

The Ferrari Roma 2020 Rendering Tutorial is more than just a technical walkthrough—it’s a complete artistic workflow for bringing a luxury sports car into the digital world with stunning realism. By mastering shading, texturing, lighting, and rendering inside 3ds Max with Corona Renderer, you’ll not only create a Ferrari Roma that rivals real photography, but you’ll also develop transferable skills that can be applied to any future automotive visualization project.

Whether your goal is to build a portfolio, attract clients, or contribute to automotive CGI in games, marketing, or design, this tutorial equips you with everything you need.

👉 Watch the full tutorial here: Ferrari Roma 2020 Rendering Tutorial
👉 Explore more 3D car models and tutorials at 88Cars3D


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